Hello, I’m Paige

A Cape Town-based Digital Marketer

Areas of expertise

I’m passionate about helping businesses perform across digital platforms. I work with both large and small companies to build and promote their websites and brands online.

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E-Commerce

From small WordPress and WooCommerce-based online stores to large-scale, Magento enterprises.

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SEO and SEM

Helping sites stand out using meta tags and keyword-rich descriptions, paired with Google Search Ads.

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Social media

Planning social content and calendars to meet strategic brand goals and managing social advertising.

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UX and UI

Designing front-end interfaces and experiences to create the best possible customer journey online. 

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Email campaigns

Planning and creating content, designing layouts, A/B testing and managing databases (POPIA).  

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Tracking & reporting

Using Google’s reporting software to understand opportunities and make strategic decisions.

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Paid media

From social media to Google Ads, use your advertising budget to find new customers and segments.

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Copywriting

Whether you offer premium products or value offerings, knowing how to speak to and write for various audiences is key.

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Customer segmentation

Grouping customers by interests, spend, location, etc, to create effective, tailor-made marketing strategies.

About me

I have 6 years of experience in e-commerce – specialising in the South African online wine industry. For the past 6 years, I’ve been designing, building, testing, and scaling e-commerce websites and promoting large, 5000+ SKU stores through top-performing digital and social channels. As a fully trained chef and wine geek, I love mixing the creativity of the food and wine industry with the fast-paced, fiercely competitive and analytical world of digital marketing.

Some of my work

Here is a snapshot of some of my previous projects. From designing and building one-page websites and large e-commerce stores to PPC, SEO, SEM, content writing, editing, social media advertising and more, I love it all!

B2C E-COMMERCE

Online Wine store

SEO & SEM STRATEGY

One-page website

MAILCHIMP EMAIL CAMPAIGNS

Weekly Newsletters

DTP & COPYWRITING

Coffee table book

DTP & EVENTS

Wine tastings

PAID SOCIAL MEDIA

Facebook lead ads

Testimonials

Paige is a quick witted master of everything she puts her mind to. It was inspiring to see her excel in the early stages of her career. It’s rare to meet someone so engaged with everything. Her knowledge of the food and beverage world is impeccable and she is able to combine creative and clever marketing solutions with her product knowledge to create the sweetest spot between customer fulfilment and company win. I thoroughly enjoyed working with Paige. She went out of her way to make sure I had clear instruction and all the info I needed. And I always looked forward to working in the office for the friendly ambiance she inspires. She made it seem effortless to be one of the most important cogs of the business where she played a valuable role in every aspect of it.

Rob, Freelance Graphic Designer

contact me

Here is a snapshot of some of my previous projects. From designing and building one-page websites and large e-commerce stores to PPC, SEO, SEM, content writing, editing, social media advertising and more, I love it all!

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Email

paigeerrera@gmail.com

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Phone

+27 66 295 3644

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Address

Claremont, Cape Town

Let me know how I can help your business