Hello, I’m Paige
A Cape Town-based Digital Marketer
Areas of expertise
I’m passionate about helping businesses perform across digital platforms. I work with both large and small companies to build and promote their websites and brands online.
E-Commerce
From small WordPress and WooCommerce-based online stores to large-scale, Magento enterprises.
SEO and SEM
Helping sites stand out using meta tags and keyword-rich descriptions, paired with Google Search Ads.
Social media
Planning social content and calendars to meet strategic brand goals and managing social advertising.
UX and UI
Designing front-end interfaces and experiences to create the best possible customer journey online.
Email campaigns
Planning and creating content, designing layouts, A/B testing and managing databases (POPIA).
Tracking & reporting
Using Google’s reporting software to understand opportunities and make strategic decisions.
Paid media
From social media to Google Ads, use your advertising budget to find new customers and segments.
Copywriting
Whether you offer premium products or value offerings, knowing how to speak to and write for various audiences is key.
Customer segmentation
Grouping customers by interests, spend, location, etc, to create effective, tailor-made marketing strategies.
About me
I have 6 years of experience in e-commerce – specialising in the South African online wine industry. For the past 6 years, I’ve been designing, building, testing, and scaling e-commerce websites and promoting large, 5000+ SKU stores through top-performing digital and social channels. As a fully trained chef and wine geek, I love mixing the creativity of the food and wine industry with the fast-paced, fiercely competitive and analytical world of digital marketing.
Some of my work
Here is a snapshot of some of my previous projects. From designing and building one-page websites and large e-commerce stores to PPC, SEO, SEM, content writing, editing, social media advertising and more, I love it all!
B2C E-COMMERCE
Online Wine store
SEO & SEM STRATEGY
One-page website
MAILCHIMP EMAIL CAMPAIGNS
Weekly Newsletters
DTP & COPYWRITING
Coffee table book
DTP & EVENTS
Wine tastings
PAID SOCIAL MEDIA
Facebook lead ads
Testimonials
contact me
Here is a snapshot of some of my previous projects. From designing and building one-page websites and large e-commerce stores to PPC, SEO, SEM, content writing, editing, social media advertising and more, I love it all!
paigeerrera@gmail.com
Phone
+27 66 295 3644
Address
Claremont, Cape Town